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Saturday, March 31, 2012

Thank You Tipsy Cake Chicago!!

Wow, we had a great time at Tipsy Cake just now. A large crowd turned up to hear the Fred & Fiona Flea story, and to partake of the most delicious brownies in Chicago.

Thank you to all of the parents who brought their children to the event. It was wonderful to see you, and to watch the children bond over books and brownies!



Thank you to proprietor Naomi Levine, a generous and creative hostess who put together a  lovely event today. Your generosity is appreciated by so many in the community.

Keep reading kids, and keep eating cake from Tipsy Cake!!

Tuesday, March 27, 2012

Books & Brownies!

Love cake?? Interested in London and the Crown Jewels? Then meet author Alison Madden at Chicago's fabulous Tipsy Cake Bakery Saturday 31st March 12-3pm.

Bring the children along and have some fun as Alison reads excerpts from her book Fred & Fiona Flea: The Crown Jewels Caper. Children will be treated to an energetic, fun reading, as well as delicious chocolate brownies and shots of ice cold milk.

Drop your name in the mixing bowl to win a free copy of this great children's book!

See you there:

Tipsy Cake
1944 N. Damen Avenue
Chicago, IL 60622
Tel: 773 384 4418
www.tipsycakechicago.com

Friday, March 2, 2012

Meet You at I've Been to a Marvelous Party! Saturday 3rd March 12pm!!

Alison Madden will be signing copies of Fred & Fiona Flea: The Crown Jewels Caper at this cool party store at 12pm Saturday 3rd March.

Find us at 2121 N. Clybourn Avenue in Lincoln Park - near Treasure Island.

See you there!

Alison Madden at Embers Elementary School

On Tuesday 28th February 2012, I went to Embers Elementary School 2000 W. Sibley, Park Ridge, IL. I received such a warm welcome from Principal Davis that I felt right at home. I had the pleasure of meeting 52 students who were ready to hear about the exploits of Fred & Fiona Flea.

The students were engaged with the story, and had a hundred questions for me afterwards. Some students revealed they were writing books of their own. It was most gratifying to see children excited about reading and writing. The students were so well behaved and courteous - such a pleasure to see in this day and age.
I'd like to thank Mrs. Davis, teachers and students for welcoming me to their delightful school, and I look forward to returning to read book two!

Fred & Fiona Flea in the Chicago Tribune

Please click here to see the Fred & Fiona Flea feature in the Park Ridge/Niles/Des Plaines Trib Local about my visit to Embers Elementary School in Park Ridge on February 28, 2012. http://triblocal.com/park-ridge/galleries/2012/02/flea-read/#/1

Click here to see the printed version that made the actual paper! http://www.readoz.com/publication/embed?p=18280

Friday, January 20, 2012

Who Said Selling Books Was Easy?

Blimey, being an author is challenging... After the hectic holiday season I picked up where I left of with regard to promoting Fred & Fiona Flea: The Crown Jewels Caper.

Book promotion is a constant uphill battle for a first-time, unknown author. No-one out there cares about the book more than I do, so I work tirelessly to open up new opportunities to highlight this new children's adventure story. If I don't bring it to the attention of retailers, parents, teachers, librarians, and children then who will? I can't simply leave it alone to become a bestseller all by itself, as if by magic. How can it sell if no-one knows it exists?

I am under the impression that some writers and new authors think that just because their book is published then it WILL sell, and bring in substantial royalty payments. Some may think "I am a published author. Just sit back and watch the money roll in. The hard work is over." Fortunately, I was not too naive in that regard. I knew I would have to work at it, but was not prepared - to be honest - for how difficult an uphill struggle it would be. I have energy and enthusiasm. I believe it this awesome adventure story I co-wrote. I work very hard to push my product. However, it is tiresome to depend on other people to give you a leg-up, and when it takes ten calls and emails just to speak to someone - never mind agree on a consignment or an event. Other people have their jobs to do; their own lives; their own families; their own special projects which take precedence.

I guess, what I want to say to writers and new authors is this. No-one cares about your work more than you. Keep plugging away and make it happen. Work hard and do not give up. It may not be an overnight success, but it won't be a success at all if you don't work at it.

Chicago Events for 2012

Author Alison Madden looks forward to the following events in Chicago:

February 15, 2012 (Wednesday):
1-2pm: St. Josaphat School, Lincloln Park. A Fred & Fiona reading, and a writing workshop.

February 28, 2012 (Tuesday):
9.30am: The Embers Elementary School, Park Ridge.  A Fred & Fiona reading, and a writing workshop.

March 3, 2012 (Saturday):
12pm: I've Been to a Marvelous Party!, 2121 N. Clybourn Avenue, Chicago, IL 60614. Book signing!

March 7, 2012 (Wednesday):
1.30pm: St. Clement School, Lincloln Park. A Fred & Fiona reading, and a writing workshop.

March 31, 2012 (Saturday):
1-3pm: TipsyCake, 1944 N. Damen Avenue, Chicago, IL 60622
Tel: 773 384 4418.  http://www.tipsycakechicago.com/

Thank you to my hostesses Shannon Valko of Little Beans and Naomi Levine of TipsyCake - two fabulous, entrepreneurial working mothers - for welcoming me into their establishments. Thank you to the kind teachers and principals who welcome me into their schools. I appreciate all of your generosity and support.